Consolid AG of Switzerland has finally successfully connected to one of Hanoi’s leading research University’s and supports a standard setting project. The soil stabilization products of Consolid give high hope to solve rural construction problems and go in line with the government’s policy to save resources by preventing ever returning repair work on roads, water ways etc. Consolid’s products are considered to set the industrial standards and was achieved through a high level technical exchange, project support and field test application. The Swiss Center Vietnam is very proud that after several years of continuous marketing efforts Consolid can be considered to have successfully entered the Vietnamese Market.
Vietnam is not an easy market to enter. By many companies it is said “conducting business in Vietnam is like a waiting game“. The Swiss Center Vietnam has lost in the past impatient principals who expected market entry within a short period of time. Consolid AG of Switzerland demonstrates that “waiting” is a must in Vietnam. The finish line has been reached after following several years of promising leads. In Vietnam the most important thing is to identify and develop the right relationships, to set industrial standards and to work diligently to implement and develop its markets. In short to be patient and have a lot of time – participating in and understanding the waiting game.